Developing a needs-based buyer journey

When analyzing our target audiences, our team noticed two main needs: 1) an online learning solution and 2) a community solution.

To speak to the specific needs of these audiences, I helped draft copy and worked with our designer to develop the following pages. Each page follows a unique buyer flow with popups, recommended blogs and chats to encourage prospects to fill out a form for more information.

Community solution page

Learning solution page