Growing up in a family of educators, I understood at a very young age just how important it is to be constantly learning. Learning specific subjects, mastering new skills and hobbies, learning how to communicate with others and trying to be the best version of myself and encourage that in others.
Being a lifelong learner doesn’t just mean reading articles all day to get better at something all on my own — it’s an approach to each experience I encounter. It’s leveraging insights and conversations with others to create new knowledge and experiences together.
The same is true in my personal life. You’ll find me experiencing new places each weekend in the Rockies, taking ballet classes or trying to nail down the latest Great British Baking Show recipe.
In every Zoom call, marketing planning session, friendly conversation, mentorship opportunity and content campaign, I’m driven to learn, grow and create something that inspires and sparks an impact.
Marketing Manager // Participate
November 2018 - Today
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Designed, wrote and launched a startup marketing website that results in an average of 8,000+ monthly sessions and 300+ monthly MQLs.
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Increased average time on website by 80% and decreased bounce rate by five percent year-to-year as a result of SEO keywords and targeted copywriting.
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Created quarterly sales enablement content marketing campaigns, including an average of two to three blogs, a whitepaper, social media posts and paid social ads.
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Developed B2B go-to-market sales and marketing strategy with market segment research, buyer personas, positioning statements, value propositions and pricing packages.
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Managed a team of three employees, overseeing day-to-day tasks as they pertained to company strategy, personal growth and mentorship.
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Developed ABM strategy that increased sales deal conversions by 42%.
Marketing Communications Associate // Participate Learning
July 2017 - November 2018
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Increased Twitter followers by 61.8%, Facebook fans by 51.7%, Instagram followers by 97.5% and LinkedIn followers by 269.3% over one year.
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Increased Twitter engagement by 43.4%, Instagram engagement by 45.4% and LinkedIn by 377.4%
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Planned and executed monthly social media advertising campaigns that resulted in 1,000+ engagements at an average $0.06 CPC rate for Twitter and $5 CPC rate for Facebook.
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Created and organized custom URL naming conventions to track lead generation and content performance.
Marketing Communications Intern // Participate Learning
January - July 2017, January 2015 - May 2016
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Managed and had creative control of Twitter, Facebook, LinkedIn and Instagram accounts.
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Wrote press releases, case studies, web copy and blog content for more than 30,000 educators worldwide.
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Pitched and generated content for an education blog series, reaching 40,000 educators.
Public Relations Intern // Koroberi Agency
May 2016 - August 2017
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Increased agency Twitter impressions by 140% and LinkedIn engagement by 500%
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Wrote client white papers, press releases and web copy for audiences of 50,000+
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Managed agency blog and wrote case studies for agency website
The University of North Carolina at Chapel Hill
B.A. Media and Journalism, Public Relations
English minor
May 2017
